Chelsea FC and DAMAC Join Forces: Dubai’s First Football-Themed Luxury Residences Unveiled
Chelsea Football Club has announced a landmark global partnership with DAMAC Properties, one of the UAE’s leading real estate developers, marking a significant expansion of the club’s global brand footprint. As part of this collaboration, DAMAC has been named Chelsea FC’s Official Property Development Partner, with immediate branding presence on the men’s and women’s first-team shirts for the remainder of the 2024/25 season.
Unveiled just ahead of the UEFA Conference League semi-final, the new shirts featured DAMAC’s logo as the primary sponsor — a visual confirmation of the deep strategic alignment between sport and luxury real estate.
The highlight of the partnership is the launch of Chelsea Residences by DAMAC, a first-of-its-kind football-themed real estate development in Dubai. Located in the heart of Dubai Maritime City, the project aims to redefine premium living by integrating Chelsea’s rich football heritage into architectural design, wellness amenities, and community experiences.
More than 1,400 seafront residential units are planned as part of the development. Residents can expect an exclusive blend of modern beachfront living with subtle nods to Chelsea FC’s legacy — including concierge services, smart home systems, health-focused spaces, and branded interior detailing. The development also promises premium fitness and wellbeing zones, inspired by elite training environments.
The announcement signals the club’s first foray into branded residences, reflecting a growing global trend where sports entities expand into lifestyle and real estate sectors. According to industry observers, such projects command a price premium and attract international interest due to their dual appeal as both lifestyle hubs and investment opportunities.
Speaking about the partnership, Chelsea FC officials emphasized their ambition to extend the club’s influence beyond the pitch. “This collaboration goes beyond sponsorship — it’s about building a global experience for our fans and luxury lifestyle seekers,” the club noted in its press release.
DAMAC Properties, known for projects like DAMAC Lagoons and Cavalli-branded towers, sees the Chelsea venture as a natural extension of its strategy to align with internationally recognized brands. The company aims to set a new benchmark in branded living by merging Dubai’s urban luxury with the emotional connection fans have with football.
Real estate analysts suggest the Chelsea FC DAMAC partnership could fuel further demand in the branded residence market segment, particularly among international buyers and high-net-worth individuals seeking unique lifestyle properties. Football-themed developments also present a strong value proposition in terms of rental yields and resale premiums.
Dubai continues to position itself as a hotspot for global real estate innovation. Projects like this reaffirm the emirate’s vision to blend culture, sport, and business into landmark destinations. With the continued rise in demand for themed and branded communities, Chelsea Residences could become one of the most talked-about property launches of the year.
Sales and expressions of interest are expected to open soon, with early investor attention already building across key markets in the UK, Europe, and the Middle East.
As branded real estate gains momentum in Dubai, partnerships like this reflect a deeper alignment between global culture and urban development. Chelsea’s move into Dubai real estate, backed by DAMAC’s delivery track record, could set the pace for similar collaborations in the future.
To get more information or book your unit at Chelsea Residences Dubai, contact Baaz Landmark today.
